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| Every new product coming to market has two dimensions of thought one management and second marketing. With clear understanding of this we at Spotlight are involved in designing strategy and creative for success and survival of brands. Creating a charismatic brand is at the root of Spotlight and for the same we go deep into the understanding of consumer behaviour, brand positioning, re-positioning and differentiation. |
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| In crux, we do an in-depth study of all these factors to come up with creative and strategic solutions, which are both valuable and important to a customer of a particular brand. |
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